What kind of cultural events can I expect to find?
One thing that attracts people to Mexico is the cultural diversity. From sports to theater to live events and holidays, there is arguably something for everyone to enjoy.
What holidays are observed and how?
One thing Mexico has in abundance is holidays, many of them religious or historical in nature. The Mexican way of celebrating is often loud and flamboyant, with lots of costume and color, fireworks, and of course music. Here is one good source of holiday listings that you can check out.